July 13, 2009
Markham, Ontario
Low confidence in our economic situation, job uncertainty and tightening of household budgets have led many Canadian families to scrutinize how they spend their food dollars. Families are seeking value, eating out less often, and getting back to basics through to fund-friendly tactics like stocking our own pantries with home made goodness.
According to Nielsen Canada, sales of canning accessories have had an undisputable growth surge, up 11% from the previous year (Source: The Nielsen Company, MarketTrack, 52 weeks ending May 9, 2009). This sales spurt was sealed over the four week period ending May 9, 2009 – which came in at nearly +70% from the same period in 2008.
“Canadians are doing more than waxing poetic about the good old days, they’re living that way,” says Carman Allison, Director, Marketing Communications, Nielsen Canada. “We’re revitalizing some of the time-honoured skills of the generations before us. Our parents and grandparents were masters at stretching a dollar while still dishing out hearty family fare, today’s Canadians are seeking to recreate that in their kitchens.”
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information, media information, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
