June 9, 2009
Markham, Ontario
Been invited to a baby shower lately? Noticed more competition for the family parking spots at your local store? According to the latest statistics from Nielsen Canada, it’s very likely that you have.
Sales of family planning kits and many baby-related items have increased, some seeing double digit growth, in the Canadian marketplace over the past year. Family Planning kits, a $41 million business in Canada which includes pregnancy test kits and ovulation predictor kits, saw an 11% increase in sales from this period a year ago. Ovulation predictor kits led the charge with 19% growth in sales and 23% increase in units sold.
“I know I’ve been seeing more strollers in my neighbourhood lately,” says Carman Allison, Director, Marketing Communications, Nielsen Canada. “Not to mention an increase in the number of baby shower cards circulating at the office. These days, Canadians are filling their shopping baskets with goods designed to fill the baby basket.”
These products seem to be providing successful results. On the baby care front, baby seats and accessories are up 10%, and baby feeding products jumped 18%.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
