Consumer Confidence -- A Canadian Perspective
The results of the Nielsen Global Online Consumer Survey’s latest Consumer Confidence are out, and confidence levels around the world continued to decline. The gap is narrowing between Canadian and American opinion of their current economic situation, and the economy has now passed both health and debt as Canadians’ top concern.

Self Medication -- A Canadian Perspective
This Nielsen Global Omnibus survey highlights how consumers choose, buy and use over-the-counter (OTC) medications. Internationally, consumers spend over U.S. $70 billion on OTC products. In Canada an aging population is the source of continued growth in the OTC market as the prevalence of health issues and minor ailments tend to increase with age.

Nutrition Labelling -- A Canadian Perspective
Health Canada estimates that the cost of a poor diet among Canadians to be $6.3 billion annually, which includes direct health care costs of $1.8 billion. A recent Nielsen survey reported that the Nutritional Facts table was one of the top sources of information for Canadians looking to make healthy diet choices. Click here for a Global Perspective.

What's Hot around the Globe: Insights on Food and Beverage Categories
This 2008 edition of What’s Hot around the Globe — Insights on Food & Beverage Categories looks at the fastest-growing categories and product areas across 38 key markets around the world. The consumers in these markets make up almost 70% of the world’s population, contributing more than 80% of the world’s GDP.

More Trends & Insights