Distribution Strategy and Execution

Putting the right product in the right location at the right time is a daunting challenge that involves a delicate balance of demand forecasting, online, mobile and traditional brick-and-mortar channel selection, availability management, partner or retailer collaboration and much more.

Nielsen Distribution Strategy and Execution solutions draw on company-wide resources to determine business issues, form impactful strategies, and implement them successfully.

Our solutions:

• Diagnose and prioritize the business issues that will have the greatest impact based on thorough, accurate forecasting.
• Integrate proprietary strategy and execution information with your data and relevant third-party resources to deliver a holistic solution.
• Recommend strategies that help you put your goods and services to work, addressing factors like assortment levels, technology adoption trends, channel selection, shelf-space allocation, site and market selection and other levers that lead to transformative results.  

We offer the end-to-end capabilities, proven expertise and sophisticated resources that lead to achieving your business goals.

Look to us for insight, answers and execution.

The questions that lead to an optimal plan are complex. How do you determine ideal channel and product allocation? Find the highest performing locations? Collaborate with retailers? Track implementation and impact?

With Nielsen as your strategic partner, you’ll have answers. Contact us today.

Where do you turn for comprehensive distribution resources?

We offer the experience and tools that guide you from an overall strategy that aligns with your business goals to execution and analysis. Nielsen solutions tap into:

• Nielsen MarketTrack that measures 85 million retail product transactions a year, capturing conditions and sales in 350K+ stores across 30 countries.
• Nielsen Trade Dimensions, the industry’s preeminent Location Information Management solution, which is used by more than 50 major CPG companies, and over 90 service and system providers.
• Nielsen Retail Direct Data, with expertise in over 80 data sources including Wal-Mart, that manages direct data at the daily, store and item level to support supply chain and replenishment decisions. 
• Nielsen Market Decisions is the market leader in custom, in-store research for consumer product manufacturers, observing consumer reaction at the shelf, monitoring promotion compliance, testing and analyzing the impact of planograms or evaluating new product liability in a live, controlled in-store environment.
• Nielsen Spectra, an integrated marketing and sales web-based software platform, that brings together Nielsen segmentation expertise, channel database and data integration.
• Nielsen Mobile Media provides multi-dimensional analysis of the mobile media consumer.
• Nielsen my.spaceman is an integrated software solution for translating strategic plans into the tactical space management actions necessary to achieve results in store. With shared access to your merchandising content everyone involved in merchandising processes and decision making can draw conclusions that are relevant to your business, eliminating uncertainty when making product decisions that ultimately depend on available space in store.

Few business decisions are more impactful than distribution strategy. With Nielsen, your resources will work harder for you than ever before. Contact us to find out how to get started.