Media Practice

Insights and understanding across all media platforms

The media industry is fluid and complex. Within this critical environment, as a broadcaster or content provider, you’re trying to maximize audiences; as an advertiser or agency, you’re seeking to optimize ad placements and increase a brand’s exposure. By providing critical data benchmarks, Nielsen Media Practice can help you spot and track value.

Nielsen Media Practice brings you:

Up-to-the-minute competitive information about advertising expenditures and creative executions.
Comprehensive GRP tracking tools.
Mobile audience measurement for mobile media.
Insights on consumer media behaviour.
Advanced software tools to optimize media planning.

Nielsen Media tools can help you make critical decisions, stay ahead of the competition, achieve maximum efficiency, and realize business potential.

Make the most of the new media landscape. Contact Nielsen today to find out how.

Building and maintaining strong brand equity and reaching the right audience is harder than ever in today’s fragmented media landscape. With comprehensive, in-depth information, the Nielsen Media Practice has the media expertise that can help you increase your impact and bottom-line revenues.

We help you – as a media company, advertiser or agency – look at media venues individually and understand how consumers interact with television and mobile screens.

Our Borealis television audience analysis software offers fast, flexible and precise analyses of audience rankings, trends and share achievements for television airing in Canada.
Comprehensive consumer research for mobile media, tracking the behaviour, attitudes and experience of mobile consumers.
We help you answer tough questions that go beyond data and provide critical analysis for immediate answers.
Media planning tools used by top ad agencies for measuring and segmenting audiences.
We help you discover solutions for improving other critical areas of your business.
A database of advertising expenditures to help you plan your spending and investing.
Comprehensive television GRP tracking services provide a detailed picture of GRP performance.

Understanding your audience allows you to accurately profile beyond standard demographic information with behavioural targeting.