Nielsen Advertising Intelligence Services

As an advertising buyer, you must know who is spending what and where they are investing their dollars. Additionally, you need to know how this spending compares to your organization’s media plans. You also need to know the optimal media mix that will reach your prime target audience effectively.

As a seller, you need to analyze market dynamics and identify and capture growth opportunities. 

Nielsen Advertising Intelligence Services serves you both. This unique tracking service monitors ad spending, occurrences and audience data by company, brand and product category across 5 different media; servicing your selling (network, station, publisher, distributor) or buying (advertiser, agency) initiatives. 

Nielsen Advertising Intelligence Service provides you with key data and services that lead to more effective solutions:

Marketing ROI	Improve advertising effectiveness through: Media plan comparison to the competition. Ad placement position analysis. New breaking ad alerts. When, where and how many ads were placed. How much is each advertiser spending.
Forecasting and Trends	Spend wisely: By looking at spending trends by day, week, month, quarter or year. By determining the best media mix that will get the most audience for your ad campaign.

Look to Nielsen Advertising Intelligence Services to give your competitors a run for their money. Contact us to find out more.

As an advertiser or agency, Nielsen Advertising Intelligence Services help you:

• Compare media plans with the competition.
• Determine total spending in a competitive set.
• Locate new brands that have advertised recently.
• Survey competitive ad placement, target and performance.
• Assess competitive creative.

As a media outlet, Nielsen Advertising Intelligence Services help you:

• Determine who is advertising on a competitor’s station or publication.
• Learn their share of an advertiser’s media plan.
• Discover which page placements or POD positions an advertiser has in a competitor’s media outlet.
• Identify the top spenders within a competitive set.
• Learn which advertisers have started new campaigns.

Nielsen Advertising Intelligence Services help your organization solve pressing marketing issues:

Ad*Views reports advertising activity across 5 media types, 13 markets and can be used to track and analyze occurences, GRPs, dollars and television creatives in a single, easy-to-use system.

Ad Expenditure CD provides instant access to Canadian competitive advertising expenditures information in a concise and flexible format with trending capabilities covering all 5 media types. 

Ad Dynamix, is a web-based application used to evaluate advertising expenditure and creative executions of daily newspapers and magazines in Canada.

Creative Dynamix gives fast and easy access to television and print creative images. You can receive an e-mail alert within hours of late-breaking advertising activity and view the creative material directly.

Creative Monitoring Services captures new creative advertising executions in television, radio, daily newspapers, magazines and online and delivers in a customized adhoc format.

SpotWatch offers the most in-depth advertising intelligence available for television in Canada. A monthly commercial spot database available by product class, company, brand and/or creative theme.

Nielsen Advertising Intelligence Services.  Track all advertising — yours and your competition — across 5 different media. Contact us to find out how.

• Ad*Views
• Ad Dynamix
• Ad Expenditure CD