Nielsen Analytic Consulting

Boost competitive advantage with Nielsen Analytic Consulting

Overcome today’s increased competition, fragmented media, blurred retail channels and recessionary global economy with information and analysis that make your marketing and sales tactics as efficient as possible.

The Nielsen Company offers expertise in analytics, statistical models and tools for improving the integrity of fact-based decisions. Our analytics experts work closely to combine our information with data from clients and other providers. Teaming with Nielsen Analytic Consulting helps in understanding local market dynamics, sharing insights across your organization, and gaining foresight by simulating situations. Your company gains a comprehensive view of a changing marketplace.

Nielsen Analytic Consulting supports your company sales and marketing initiatives with:

Marketing ROI
Increase effectiveness for each element of the marketing mix by designing and applying ROI strategies to highly-targeted consumers.

Segmentation and Targeting
In a fragmented marketplace characterized by consumer diversity, identify key segments and how best to reach them.

Portfolio Management
Optimize shelf space for manufacturers and retailers by understanding the true value of categories, segments, brands and items.

Pricing and Sales Modeling
Set optimal price and in-store promotions by understanding the balance necessary to achieve volume, profit and strategic goals.

Make your next move one that pays off for the long run. Contact us to learn how.

Nielsen Analytic Consulting helps your business grow volume and market share as well as:

Reduce costs and increase profit.
Increase marketing efficiency and success.
Evaluate marketing strategy.
Optimize product portfolio.
Build relationships with partners.
Gain competitive edge.

Consider these featured Nielsen Analytic Consulting offerings:

Nielsen Assortman helps manage shelf space by setting strategies for aisles, categories and segments; determining the correct number of items in each category and segment; setting targets that ensure appropriate listing/de-listing decisions by and by quantifying category growth.

Nielsen Marketing Mix provides an in-depth understanding of ROI, including impact on each segment of the marketing plan and consumer response to each strategy.

Nielsen Price and Promotion examines the effects of price and in-store promotion on sales and profits to establish effective pricing strategies and trade promotion tactics. A proprietary, store-level modeling approach distinguishes the relative impact of price and promotion against outside forces such as distribution, seasonality and store differences.

Nielsen Matched Panel Analysis tests and measures the impact of marketing plans on a smaller, more affordable scale by applying robust store and household panel data for comprehensive and precise sales measurement.

Nielsen Market Structure helps develop shelf recommendations, promotion tactics and new product opportunities based on actual consumer purchases in the category.

Access Nielsen Analytic Consulting offerings online with Nielsen Answers^®.

Harness the power of analytics to transform the way you do business. Contact us to find out how.