Nielsen BASES

Invest in nothing but successful new product innovations

With BASES^®, you can achieve brand innovation and new product success through a consulting partnership that capitalizes on industry-leading forecasting models, vast empirical learning, rich databases and proprietary analytical techniques.

Look to experience for your next innovation initiative - Nielsen, the world leader in new product forecasting and optimization.

Successful innovation requires deep new-product expertise and robust tools for decision-making. BASES features an innovative, highly scalable system. Ground level, BASES can assist in establishing a consumer-driven strategy and prioritizing options. The analysis goes all the way to commercializing the most viable consumer proposition. Well-known for bringing expert solutions to consumer-packaged goods, BASES tools have also been successfully adapted to pharmaceuticals, alcohol, quick-serve restaurants as well as other consumer goods and services verticals.

Overall, BASES enables new product development, targeted consumer adoption strategies, and reliable predictions of product endurance.

Partner with BASES for your next new product initiatives:

New Product Development
Build strategic plans.

Generate insights from true consumer needs.

Optimize new initiatives to meet those needs.

Identify “white space” opportunity for a new product in a category.

Prioritize concepts for development.

Forecast new product success beyond the first year.

Lean on a partner with a proven expertise and a complete understanding of your customer. Contact us to find out more.

With BASES^®, you can innovate to identify viable opportunities as well as:

Develop consumer-relevant propositions.
Screen and prioritize new ideas.
Commercialize an optimized new product.
Consult throughout a product launch.

By applying a variety of tools, BASES helps to solve today’s most pressing marketing issues.

Nielsen BASES SnapShot, a concept screening system, prioritizes a broad range of new product concepts quickly and cost-effectively.

Nielsen Pre-BASES offers volumetric concept screening with fully scalable insights based on the complexity of your marketing scenarios. The actual methods can range from simple to more descriptive.

Nielsen BASES I and Nielsen BASES II, two premiere Nielsen services, help produce reliable sales estimates and insights into sales drivers. Along with estimates of sales incrementality, each allows diagnosis and optimization using the Nielsen BASES introSCAPE^® framework, sensitivity analysis of different marketing plans, and a prognosis for longer-term viability.

Nielsen BASES Restager defines opportunities for established brand growth through improved product formulations, positioning or packaging, and models response to sales from strategic improvements, calibrated to a brand’s historical sales and marketing activity.

Nielsen BASES DecisionPoint assesses interactions across a portfolio of brands. Select from a variety of options:

Nielsen BASES Portfolio Optimizer to focus on new items and their potential to grow portfolio sales.
Nielsen BASES Portfolio Pricing Simulator to explain how price changes across brands impact each other.
Nielsen BASES Competitive Response Lab to reveal the impact of a competitive launch and helps form defensive strategies.
Nielsen BASES customized applications to examine specific questions.

Improve your odds for winning at new products with experienced consultants and robust tools and techniques. Contact us to find out how.