By applying rigorous strategic frameworks and analytic approaches, Nielsen Business Consulting Services helps you tackle the macro strategic issues impacting your business. Nielsen Business Consulting Services provides these and other value-added tools:
Nielsen Predictive Trends identifies the fundamental, category-specific and emerging trends that influence your business, taking input from 36 global markets and analyzing more than 100 meaningful and quantifiable trends.
Nielsen Growth Forecasting analyzes category and brand growth patterns to project future trends and determine high-potential categories and markets, covering all client categories (Nielsen and non-Nielsen coded).
Nielsen Predictive Needs identifies, sizes and forecasts the current and emerging consumer-need states that will shape your business over the short- and long-term. Get an outside-in view of the white space and innovation niches available to your business.
Nielsen Predictive Innovation pinpoints the breakthrough innovations with the highest probability for success, enabling you to marshal resources effectively.
Nielsen Marketing & Sales Optimization deploys predictive and optimization techniques to achieve the optimum mix of product, price and promotion that maximizes total sales, profitability and ROI. This can help address both demand forecast issues as well as replenishment optimization concerns, and simulate alternative scenarios to maximize promotional sales opportunities.
Your C-suite decisions deserve high-level strategic support. Contact us to find out more.
