Nielsen Homescan

Channel proliferation and the explosion of new products have given consumers more choice at the shelf and have complicated the important task of understanding consumer purchase behaviours and shopping patterns - and how these change over time.

The Nielsen Company offers the industry’s best longitudinal consumer panel with the broadest sample size, delivering deep insights into purchasing behaviour. Also the world’s largest panel, Homescan^® garners purchase information from more than 250,000 global households across 27 countries.

From supermarkets and warehouse club stores to the Internet, Homescan can help your marketing team gain knowledge about all types of consumer sets and their buying behaviours in all outlets.

Homescan is uniquely designed to support your key initiatives:

Performance Tracking and Measurement	Track consumption longitudinally on an all-outlet basis.
Distribution Strategy and Execution	Identify distribution opportunities within new retailers and channels through demographic, product and category metrics.
Forecasting and Trends	Analyze purchasing trends and behaviour over time with all-outlet purchasing behaviour exhibited longitudinally.
Understanding Your Customers	Determine retailer- and product-centric audience measurement and demographics.
Segmentation and Targeting	Identify high-value consumers using household purchase behaviour and demographics.
Marketing ROI	Gain insight into changing consumer purchase behaviour and capitalize on trends.

Understand how you can influence the purchase behaviour of the target segments you need. Contact us to find out more.

With Homescan^®, manufacturers and retailers alike get closer to the drivers of purchases.

As a manufacturer, you can look to Homescan to:

• Understand retail shoppers across all outlets of trade.
• Maximize sales by assessing behavioural and demographic brand composition.
• Target product distribution and in-store promotional efforts by matching category and brand buyers’ demographic profiles to retailer profiles.

As a retailer, you can apply Homescan to:

• Quantify the importance of categories/brands.
• Identify ways to increase shopping frequency and market basket value.
• Execute effective merchandising programs with precise targeting.
• Enhance profitability by developing programs for valuable shoppers.

Using a diverse range of consumer and shopper analytical tools and syndicated Homescan applications, Homescan can help you build knowledge of account shopper profiles, channel facts, consumer facts, cross-outlet facts, store brand insights and syndicated segmentations.

Nielsen Homescan surveys seek direct feedback of select panelists through questionnaires that cover any number of topics, including attitude, usage and opinion relative to buying and shopping behaviour.

Nielsen Custom Applications help you address specific business issues. Applications can be tailored to include market summaries, demographic reports, distribution analyses, cross- purchasing analysis, brand shifting and more.

Access Nielsen Homescan offerings online with Nielsen Answers^®.

Gather information and insights on consumer purchase behaviour and shopping patterns through the unparalleled Nielsen Homescan Consumer Panel. Contact us today for more information.