Nielsen IMS

Complete media cycle information and effective media decisions

Advertisers and their agencies are required to coordinate brands and expenditures closely. Accessing the right data and analytics to support media decisions is critical. Nielsen IMS provides complete audience profiling, with more than 1,200 syndicated and proprietary databases that are loaded each year, along with analytic tools that support global media and marketing decisions. Research options include reach and frequency analysis, schedule performance and management, single - and multi-media cross - platform campaign analysis, data visualization, brand management and flow-charting systems.

Nielsen IMS supports your core initiatives through an array of effective solutions:

Understanding Your Customers
Achieve an accurate profile by identifying key segments of demographically - and behaviourally - diverse consumers.

Segmentation and Targeting
Reveal vital consumer segments and explain media consumption patterns.

Media Mix Optimization
Analyze total audience - print, television, online, radio and cinema - for effective management of media plans for brands and regions.

Get more targeted and be more effective. Contact us today to find out how.

Nielsen IMS helps you:

Identify key audience segments and their media consumption patterns.
Obtain greater insight about how media work together.
Increase ad spend share for your media properties.
Articulate the strength of your total audience for advertisers.
Manage media plans for brands and regions with both executive and user reporting.
Evaluate the potential success of multimedia plans against product purchasers as well as demographics.

Nielsen IMS offers solutions for today’s most pressing marketing issues.

Nielsen IMS Clear Decisions identifies and profiles key audiences for better media decisions and improved ROI. It is the gateway to:

Nielsen IMS Crosstab for understanding the relationship of various demographics, product usage and behaviour, and media and lifestyle choices.
Nielsen IMS Cluster for grouping consumers of a product or media into sets with similar characteristics.
Nielsen IMS Correspondence Analysis for better understanding of motivation.
Nielsen IMS CHAID Explorer for targeting specific consumers groups.

Nielsen IMS Reach and Frequency analyzes schedule performance and delivery for every phase of the research or planning cycle, and interprets audience delivery against multiple targets. Calculate and optimize plans and investigate competitive schedules through:

Nielsen IMS Print R/F for magazines, newspapers.
Nielsen IMS Adcume for magazine audience accumulation.
Nielsen IMS COMBNavigator for outdoor.

Nielsen IMS Multimedia reach and frequency tools combine two or more media schedules to determine total campaign results. Nielsen IMS CampaignRF is a sophisticated alternative to multi-basing and random duplication. IMS CampaignRF® uses a custom-fusion technique that matches respondents from one survey to another while maintaining the integrity and currency value of each. IMS CampaignRF also processes Nielsen Fusion data. Nielsen IMS MediaMix uses random duplication to calculate the cumulative reach for schedules from different media types.

Nielsen IMS Rollup presents global media planning across multiple brands and agencies and tracks planned media spending in a single relational database.

Uncover actionable insight into media consumption patterns and optimize your media and marketing decisions. Contact us today to find out how.