Our point-of-sale performance and measurement services help you:
- Evaluate product performance.
- Analyze business, market and economic trends across multiple geographic and demographic landscapes.
- Formulate competitive and market-entry strategies.
- Optimize assortment, pricing and distribution across your channels, markets, customers and stores.
Nielsen MarketTrack point-of-sale performance and marketplace measurement products provide fast and accurate data for tracking, examining and measuring key business trends and promotional outcomes.
Nielsen MarketView delivers access to retailer point-of-sale data and market comparisons updated weekly to enable key stakeholders at participating retailers to share findings, make decisions faster, and implement. It provides volumetric information such as unit and dollar sales along with facts such as price, and flyer activity that help understand the volume changes. This is provided for every item and every banner from participating retailers which can be rolled up to higher levels such as category and region.
Nielsen Key Account StoreView delivers access to retailer point-of-sale data and market comparisons in a view that is shared with participating retailers and vendors and updated weekly to enable key stakeholders to share findings, make decisions faster, and implement. It provides volumetric information such as unit and dollar sales along with facts such as price, and flyer activity that help understand the volume changes. This is provided for every item and every store from participating retailers which can be rolled up to higher levels such as category and banner and region.
Nielsen MarketTrack Market Level remains the industry standard for measuring and understanding the performance and dynamics of Consumer Packaged Goods sales in Canada. MarketTrack is a market information tracking and analysis tool that reports product movement, market share, distribution and price compiled with causal data to understand trends and identify market opportunities. Point of sale (POS) scanning data is captured from Grocery/Supermarkets, Drug and Mass Merchandiser retail outlets. Other channels are available through warehouse shipments, store audits, and/or household panel data, providing manufacturers and retailers a complete view across all channels of trade.
Nielsen MarketTrack Key Account Level offers account-specific information as defined by MarketTrack geographic boundaries. With full fact sets, Key Account data establishes a common frame of reference for category management implementation across retail chains and geographic markets. Accessing weekly sales volume and causal information, sales and marketing organizations can track performance, evaluate the relative impact of distribution, merchandising and promotional efforts and execute the appropriate response.
Nielsen MarketTrack Gold is a powerful tool for measuring both brand equity and trade promotion effectiveness. By decomposing sales into baseline (expected) and incremental, MarketTrack Gold can track the underlying health of the product and the impact of various promotional vehicles like temporary price reductions, co-op advertisements, displays, and conditional advertisements. The data is available by region or specific account and is reported weekly and 4-weekly covering the entire category.
Nielsen Convenience Track measures retail sales performance and conditions nationally as well as key markets. Convenience Track captures sales information on fast-moving c-store purchases and immediate consumables, to better understand how to compete in the market.
The Nielsen Global Snapshot is an ad hoc view of retail or consumer behavior from around the globe. It provides the latest as well as historical sales data, which can be enriched with consumer purchasing behavior and demographics from Nielsen consumer panels and accessed in an easy to review report.
Leveraging our access to information in over 95 countries worldwide, Nielsen Global Track offers a unique source of harmonized information across all regions in which you operate. Nielsen Global Track allows you to monitor consumer or retail measurement across countries, using consistent measures and dynamic templates.
Access Nielsen MarketTrack offerings online with Nielsen Answers®.
Make sales tracking the key to your business success. Contact us to find out how to optimize performance and drive profit, volume and share.
