A Nielsen Retail Direct Data offering includes powerful data integration and warehouse management tool, plus an easy-to-use analysis and reporting tool. This allows you to extract insights from retailer direct POS data and related data with greater efficiency, and so create actionable information for use across your organization.
Nielsen Explorer - Nielsen Direct Data Explorer enables you - and every decision maker in your organization - to analyze data on the desktop, over Internet, or within Microsoft® Excel. Choose from over 120 pre-built reports organized by business issue, or create and save your own ad hoc reports. Explore the data interactively using 3000+ built-in, consumer goods-specific measures. Create personalized home pages for executive dashboards and score cards to display key graphs, reports, and alerts. Access step-by-step guidance on how to address business issues using direct data through Nielsen Dr Know, a comprehensive online knowledge base. Integrated with Nielsen Answers and accessed via a single sign-on.
Nielsen Manager - The all-in-one consumer goods data integration and warehouse management tool for direct data and related data. It provides you with a single, consolidated view of data based on a set of common product and market characteristics. This consistent, accurate view helps inform your critical business decisions. Nielsen Manager automates and manages the process of loading, integrating, structuring and building data sets for analysis and reporting.
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