Nielsen TV Audience Analysis

Develop impactful media plans and strengthen programming

For campaign plans and programming to be successful, viewer behaviour must be understood and actionable. Using comprehensive tools from The Nielsen Company that track a program’s minute-to-minute audiences as well as measuring how long consumers spend with a program and how often they return. Nielsen can provide the granular details necessary for stations to cultivate relationships, maximize programming effectiveness and establish rate cards.

Look to Nielsen offerings to take on a range of marketing and programming challenges:

Understanding Audiences
Provide consumer demographics that strengthen programming decisions.

Segmentation and Targeting
Reveal vital consumer segments that explain media consumption patterns.

Media Mix Optimization
Integrate audience measurements across multiple platforms to create effective media plans.

Contact us today and find out more about how to leverage insight into TV viewing behaviour from the industry leader in media and marketing intelligence.

Nielsen TV Audience Analysis software offerings are built for today’s most pressing TV campaign and programming issues.

Borealis enables detailed audience characteristics to be queried while accessing a national respondent-level database through a server based application. This powerful and easy to use analysis tool allows detailed analysis of Canadian television audiences.

SpotWatch offers the most in-depth advertising intelligence available for television in Canada. A monthly commercial spot database available by product class, company, brand and/or creative theme.

Ad*Views provides the most comprehensive source of competitive advertising intelligence available with access to current and historical advertising data across 13 markets and 5 media types. Ad*Views can be used to analyze occurrences, GRPs, dollars and television creatives in a single, easy-to-use system.

Understand consumer behaviour to improve programming and create effective media plans. Contact us to find out how.