Trends & Insights
In global, regional and local markets, the breadth and depth of our marketing research services give Nielsen an exceptionally broad overview of the major trends in the marketplace for consumer packaged goods and services, and a unique perspective on consumer behavior. Our publications, reports and studies provide readers with valuable and useful information about the dynamics of consumer marketing.
Publications
Get invaluable information and insight into marketing practices and consumers’ attitudes and motivations, purchase habits, brand preferences, and media consumption patterns from our publications:
Reports
Consumer Confidence -- A Canadian Perspective Although it dropped significantly from the November 2007 study, Canadian consumer confidence remains well above the global and U.S. averages. In fact, Canada ranked 13th in confidence levels among all countries surveyed. Click here for a Global Perspective.
Online Shopping -- A Canadian Perspective Online shopping is the most dynamic area of sales growth in the Canadian retail industry. According to the latest Statistics Canada survey on the topic (2006), Canadians spent over $4.7 billion shopping on the Internet, nearly double the 2005 level.
Store Choice -- A Canadian Perspective “Good value for money” is the most important factor for Canadian consumers in choosing where they spend their grocery dollars, according to a recent survey conducted by The Nielsen Company.
Trust in Advertising -- A Canadian Perspective Canadian marketers have a seemingly endless variety of channels through which to advertise their products. Which method do Canadian consumers rely on the most and which types of marketing messages are they most likely to believe?
Syndicated Studies
Nielsen's Special Studies are annual syndicated reports providing clients with industry overviews. Special Studies available include the Beverage Study, Dairy Case Study, Frozen Food Study, Market Review Report, Window on Canada and the Convenience & Gas Performance Report. The data is sourced primarily from MarketTrack, Nielsen’s scanning database, which captures weekly movement, pricing and causal information. If you would like to purchase one of our current Special Studies, or would like more information, please contact us.
Highlights from the Omega 3 & Probiotic Insights Report The health tides are turning as consumers continue to focus on health and look for healthier options. The number of obese individuals worldwide has hit epidemic proportions and consumers are seeking out products to help them maintain a healthy waistline. Omega 3 fatty acids and probiotics are primarily found in dairy products and combined sales of food products containing Omega 3 & probiotics account for $584 million dollars.
Highlights from the Sugar Claim Insights Report Today there is a mind boggling variety of products sold bearing the adjectives: light/lite, low calorie, reduced sugar, sweetened with artificial sweetener. 21 categories were identified with products claiming to be sugar reduced or containing an artificial sweetener. The products represent more than $1.2 billion dollars in sales and is growing at double digit rate.
Highlights from the 2007 Window on Canada Economically and technologically, Canada has developed similarly to its southern neighbour, the United States. As an affluent, high-tech industrial society with a high standard of living, Canada’s population continues to creep upward at about 1% per year. The majority of population growth can be attributed to immigration.
